E-prescription pilot in Poland is planned to be started this February. How the Polish solution compares to those in other countries? Is e-prescription a potential threat or opportunity for pharmacies? Will it hurt independent pharmacies, which do not have enough funds for investing in technology and marketing? We looked at e-prescription experience in the UK, Estonia and Germany.
We are hard at work to launch in Germany, after the initial success we had in our home country, Poland. As a startup, we had to choose a strategy of international expansion. Fast or slow? How many countries at once and which ones? Here are some highlights of our thinking.